“Military Retirement” study garners major media coverage

Our Best Cities for Military Retirement and Second Careers study is a making a big splash in the media.  The team at Fleishman-Hillard PR orchestrated a great campaign for our USAA-sponsored study.

A big front-page above-the-fold feature in USA Today:  Job-Seeking Veterans.

Forbes.com featured a two-page story and a slide show, and the American Morning show on CNN spent over four minutes discussing our results.

Articles on news sites across the country:

Mentions on TV news broadcasts in:

  • Huntsville, AL
  • Anchorage and Juneau, AK
  • Macon, GA
  • Raleigh-Durham, NC
  • Austin, San Antonio, and Wichita Falls, TX
  • Richmond and Roanoke, VA
  • Casper and Cheyenne, WY

As well as discussions on blogs, Facebook, and throughout the Twitter-sphere.

When a study has this kind of impact, it means that it has special resonance with the public.  In this case, the issue of finding jobs for returning veterans has lately been a major news story, and a political football.  Our study managed to be released at the height of this national concern, and provide some answers.


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