I’m Sorry

Forbes has released a new slideshow, “America’s 20 Dirtiest Cities“, which is based mostly on data readily available on our Sperling’s BestPlaces website (www.bestplaces.net).

The Forbes list and the story is pretty straightforward; a callout of the large U.S. metro areas with the worst scores for air and water quality, plus measures of toxic releases and Superfund sites.

And It’s a fairly accurate list.  All the places named have issues, but I’ve got to say that I’m not proud of being associated with stories like this.

Stories like this focus on the negative, and have titles guaranteed to be irresistable to the casual web browser – America’s Dirtiest Cities, Miserable Cities, Worst Cities to Live, Depressing Cities, Dangerous Cities, Dying Cities, Drunkest Cities, Fattest Cities, Worst Schools, and Dumbest Cities.

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America’s Coolest Cities

rock and roll musician Lou Reed

This July was the hottest on record in the U.S. and 2012 is on track to be our hottest year ever. You better believe Americans are cranking the A/C and heading for the swimming holes.

But when it comes to my “cool cities” study, I’m talking about the other kind of cool.  The sunglasses, Levi’s and t-shirt James Dean cool.

I worked with Forbes with their article to find where the youth of America are headed, where it’s “happening.”  Would you believe Houston comes out on top?  Last year H-town sported a vigorous 2.6% job growth while welcoming over 50,000 new residents to the area, many of them young professionals.

We looked at recreational opportunities, such as amount of green space, golfing and skiing, and pro and college sports teams.

We also used my Diversity Index, which measures the likelihood that someone you meet will be of different race or ethnicity.  Higher diversity translates to a greater number of cool stores, events, and eateries.

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“Military Retirement” study garners major media coverage

Our Best Cities for Military Retirement and Second Careers study is a making a big splash in the media.  The team at Fleishman-Hillard PR orchestrated a great campaign for our USAA-sponsored study.

A big front-page above-the-fold feature in USA Today:  Job-Seeking Veterans.

Forbes.com featured a two-page story and a slide show, and the American Morning show on CNN spent over four minutes discussing our results.

Articles on news sites across the country:

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