CBS show scores big featuring Sperling study

The November 6th, 2011 episode of “CBS Sunday Morning” posted its largest audience in five years, drawing nearly 6 million viewers.  The lead story was based on our Sperling’s study of “Most Sleepless Cities”, which featured Louisville, KY as the worst city for getting a good night’s rest.

I’d like to believe that our compelling rankings helped to score this ratings win for CBS.  Here’s a link to the story in the industry publication “Broadcast and Cable”.


Sleepless Cities

The results of our newest study were released today on the CBS show, Sunday Morning.  Louisville, KY earned the top spot of Most Sleepless City, and Honolulu residents got the best rest in our study of insomnia.
(see the video clip on CBS)

Our new study ranks the 50 largest metropolitan areas in the United States, home to fully half of the U.S. population.  The Sperling study analyzes over 400,000 responses from the Behavioral Risk Factor Surveillance System (the world’s largest telephone survey, conducted annually by the U.S. Centers for Disease Control and Prevention), and also considers factors contributing to poor sleep,
such as joblessness, divorce, and lengthy commuting.

Continue reading “Sleepless Cities”