CBS show scores big featuring Sperling study

The November 6th, 2011 episode of “CBS Sunday Morning” posted its largest audience in five years, drawing nearly 6 million viewers.  The lead story was based on our Sperling’s study of “Most Sleepless Cities”, which featured Louisville, KY as the worst city for getting a good night’s rest.

I’d like to believe that our compelling rankings helped to score this ratings win for CBS.  Here’s a link to the story in the industry publication “Broadcast and Cable”.

 

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