This July was the hottest on record in the U.S. and 2012 is on track to be our hottest year ever. You better believe Americans are cranking the A/C and heading for the swimming holes.
But when it comes to my “cool cities” study, I’m talking about the other kind of cool. The sunglasses, Levi’s and t-shirt James Dean cool.
I worked with Forbes with their article to find where the youth of America are headed, where it’s “happening.” Would you believe Houston comes out on top? Last year H-town sported a vigorous 2.6% job growth while welcoming over 50,000 new residents to the area, many of them young professionals.
We looked at recreational opportunities, such as amount of green space, golfing and skiing, and pro and college sports teams.
We also used my Diversity Index, which measures the likelihood that someone you meet will be of different race or ethnicity. Higher diversity translates to a greater number of cool stores, events, and eateries.
Places with a high net migration as well as low unemployment and low median age were at the top of the list. It’s interesting to note in the results that Texas is certainly on the upswing, claiming five of the top 20 spots. Yee-haw!
Not as shocking is the high ranking of “traditionally cool” places like Los Angeles, San Francisco, and New York. Here’s the full breakdown:
|Arts & Culture Index||Recreation Index||Diversity Index||Median Age||Unemploy-ment||2011 Net Migration|
|3||Los Angeles, CA||99||100||82.5%||35||11.1%||10,050|
|6||San Diego, CA||92||96||74.0%||35||8.8%||10,850|
|8||Orange County, CA||87||98||75.7%||36||7.5%||13,910|
|9||San Francisco, CA||98||99||73.1%||41||7.0%||6,810|
|10||New York, NY||100||100||79.6%||37||9.2%||-11,900|
|11||San Antonio, TX||68||56||69.9%||34||6.6%||25,130|
|13||Fort Worth, TX||91||79||67.1%||31||6.7%||21,910|
What do you think of this list? Do you live in one of these Coolest cities, or is your city missing?