The November 6th, 2011 episode of “CBS Sunday Morning” posted its largest audience in five years, drawing nearly 6 million viewers.Â TheÂ lead story was based on our Sperling’s study of “Most Sleepless Cities”, which featured Louisville, KY as theÂ worst city forÂ getting a good night’s rest.
I’d like to believe that our compelling rankings helped to score this ratings win for CBS.Â Here’s a link to the story in the industry publication “Broadcast and Cable”.
The results of our newest study were released today on the CBS show, Sunday Morning.Â Louisville, KY earned the top spot of Most Sleepless City, and Honolulu residentsÂ got the best rest in our study of insomnia.
(see the video clip on CBS)
OurÂ new study ranks the 50 largest metropolitan areas in the United States, home to fully half of the U.S. population.Â The Sperling study analyzes over 400,000 responses from the Behavioral Risk Factor Surveillance System (the worldâ€™s largest telephone survey, conducted annually by the U.S. Centers for Disease Control and Prevention), and also considers factors contributing to poor sleep,
such as joblessness, divorce, and lengthy commuting.
Continue reading “Sleepless Cities”
On Nov. 6th, CBS Sunday Morning will unveil the results of our new study of Sleepless Cities.
Tune in and watch their profile of America’s most sleep-challenged city.