This July was the hottest on record in the U.S. and 2012 is on track to be our hottest year ever. You better believe Americans are cranking the A/C and heading for the swimming holes.
But when it comes to my “cool cities” study, I’m talking about the other kind of cool. The sunglasses, Levi’s and t-shirt James Dean cool.
I worked with Forbes with their article to find where the youth of America are headed, where it’s “happening.” Would you believe Houston comes out on top? Last year H-town sported a vigorous 2.6% job growth while welcoming over 50,000 new residents to the area, many of them young professionals.
We looked at recreational opportunities, such as amount of green space, golfing and skiing, and pro and college sports teams.
We also used my Diversity Index, which measures the likelihood that someone you meet will be of different race or ethnicity. Higher diversity translates to a greater number of cool stores, events, and eateries.